Cryptocurrency

A digital or virtual currency that is secured by cryptography, which makes it nearly impossible to counterfeit or double-spend.
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Low Risk
High Disruption Potential
Game Changer

A cryptocurrency (or crypto currency) is a digital asset designed to work as a medium of exchange wherein individual coin ownership records are stored in a digital ledger or computerised database using strong cryptography to secure transaction record entries, to control the creation of additional digital coin records, and to verify the transfer of coin ownership.It typically does not exist in physical form (like paper money) and is typically not issued by a central authority. Some cryptocurrencies use decentralised control as opposed to centralised digital currency and central banking systems. When a cryptocurrency is minted or created prior to issuance or held on a centralised exchange, it is generally considered centralised. When implemented with decentralised control, each cryptocurrency works through distributed ledger technology, typically a blockchain, that serves as a public financial transaction database.

Bitcoin, first released as open-source software in 2009, is the first decentralised crypto currency since the release of bitcoin, over 6,000 altcoins (alternative variants of bitcoin, or other cryptocurrencies) have been created.

Trend Metrics

Trend Timeline (Last 4 weeks)

Based on web searches worldwide.

Disruption Breakdown

Success Factors

Cost Efficiency

Based on the cost of production and speciality needed in machinery and job roles.

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10

/10

Ability to Mass Produce

Based on ease of access to all components and level of personalisation required.

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/10

Speed to Produce

Time taken from manufacturing start point to consumer ready.

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/10

Concept Realisation

Based on proven case studies of the technologies and concepts used.

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/10

Consumer Needs Met

Based on consumer interest, needs and demand.

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Disruption Factors

Ecosystem Potential

Potential to integrate into existing consumer ecosystems (digital or lifestyle) and potential to create new ecosystems.

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/10

Potential to Change Consumer Behavior

Potential to change behavior of the consumer if delivered successfully. Based on creating new interactivity, delivery systems, a unique service or through new knowledge delivered.

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Potential to Change Industry Behavior

Potential to change industry behavior if delivered successfully. Based on creating new technology, leveragable delivery systems or through new knowledge gained.

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Uniqueness of IP

Based on amount of existing consumer products and services leveraging this idea and examples of successful case studies.

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New Knowledge Gained

New technical, development, manufacturing or consumer knowledge gained if delivered successfully.

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Success Potential

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23

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23

/50

Disruption Potential

34

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/50

=

Total Disruption Score

57

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57

/100

If delivered successfully

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