Projection Mapping

Projection technology in which video is mapped onto a surface, turning common objects – such as buildings, runways, stages and even water – into interactive displays.
<< Back to search
Low Risk
High Disruption Potential
Game Changer

Projection mapping, similar to video mapping and spatial augmented reality, is a projection technique used to turn objects, often irregularly shaped, into a display surface for video projection. These objects may be complex industrial landscapes, such as buildings, small indoor objects or theatrical stages. By using specialised software, a two- or three-dimensional object is spatially mapped on the virtual program which mimics the real environment it is to be projected on. The software can interact with a projector to fit any desired image onto the surface of that object.This technique is used by artists and advertisers alike who can add extra dimensions, optical illusions, and notions of movement onto previously static objects. The video is commonly combined with, or triggered by, audio to create an audio-visual narrative. In recent years this technique has also been widely used in the context of cultural heritage as it has proved to be an excellent edutainment tool thanks to the combined use of a digital dramaturgy.

Trend Metrics

Trend Timeline (Last 4 weeks)

Based on web searches worldwide.

Disruption Breakdown

Success Factors

Cost Efficiency

Based on the cost of production and speciality needed in machinery and job roles.

1

2

3

4

5

6

7

8

9

10

/10

Ability to Mass Produce

Based on ease of access to all components and level of personalisation required.

1

2

3

4

5

6

7

8

9

10

/10

Speed to Produce

Time taken from manufacturing start point to consumer ready.

1

2

3

4

5

6

7

8

9

10

/10

Concept Realisation

Based on proven case studies of the technologies and concepts used.

1

2

3

4

5

6

7

8

9

10

/10

Consumer Needs Met

Based on consumer interest, needs and demand.

1

2

3

4

5

6

7

8

9

10

/10

Disruption Factors

Ecosystem Potential

Potential to integrate into existing consumer ecosystems (digital or lifestyle) and potential to create new ecosystems.

1

2

3

4

5

6

7

8

9

10

/10

Potential to Change Consumer Behavior

Potential to change behavior of the consumer if delivered successfully. Based on creating new interactivity, delivery systems, a unique service or through new knowledge delivered.

1

2

3

4

5

6

7

8

9

10

/10

Potential to Change Industry Behavior

Potential to change industry behavior if delivered successfully. Based on creating new technology, leveragable delivery systems or through new knowledge gained.

1

2

3

4

5

6

7

8

9

10

/10

Uniqueness of IP

Based on amount of existing consumer products and services leveraging this idea and examples of successful case studies.

1

2

3

4

5

6

7

8

9

10

/10

New Knowledge Gained

New technical, development, manufacturing or consumer knowledge gained if delivered successfully.

1

2

3

4

5

6

7

8

9

10

/10

Success Potential

+

29

29

29

/50

Disruption Potential

25

25

25

/50

=

Total Disruption Score

54

54

54

/100

If delivered successfully

Find a consultant

Request a codec    |    Enquiries    |    Powered by Edenic Group